Netflix Picks Blu-ray Disc as Exclusive HD Format

NetFlix has officially dropped support for HD-DVD leaving the fledging HD DVD format to dwindle in its own demise. Blockbuster also made the jump over to blu-ray last year. Earlier this year, Warner Bros. step over to the Blu-ray camp leaving everyone with their jaws on the floor. NetFlix is following the lead of the big four movie studios that has made the switch.

You will still be able to rent your favorite HD-DVD from Netflix until HD-DVD supplies have ran their life cycle. "The prolonged period of competition between two formats has prevented clear communication to the consumer regarding the richness of the high-def experience versus standard definition," said Ted Sarandos, chief content officer for Netflix.

So if you guys and gals were expecting a long drawn out battle like the Betamax and VHS fiasco "not happening" I think HD-DVD will begin to die a pretty quick and silent death.