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Thursday, February 26, 2009

PlayStation 3 Price Drop Finally!

Sony PS3 price drop will finally be a reality according to, Mike Hickey with investment firm Janco Partners, with Sony planning to announce something in the very near future(GDC 2009 will be my guess).

"Recent channel checks indicate increased speculation for a PS3 price cut announcement from Sony," said Hickey, adding that he believes the cut needs to be $100 to catalyze PS3 sales at retail and that the market's expecting a cut "in April or by June at the latest."

This only makes sense with Sony on the verge of releasing AAA exclusive toward the end of the year and with a revised PSP on the horizon. The Sony PS3 in some circle is consider a luxury purchase because of the current price. In the current economic environment Sony needs to show investors and most important publishers that they can get the PS3 with reach of the average consumer, before publishers start to accelerate their reallocation of resources away from the PS3 console.


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