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Monday, September 21, 2009

Aaron Greenberg: Sales boost from price cuts will last "a month or two"

Microsoft's Aaron Greenberg does not expect recent price cuts for PlayStation 3 and Xbox 360 to leave a lasting impression on the console sales race.

"I don't believe the price cuts that both companies have made will impact the market dynamics too dramatically in the long term," Greenberg, who is director of product management for Xbox 360 and Xbox Live, told our sister site Eurogamer in an interview published today.

"We typically see a month or two of lifts and share adjustments, but then things tend to settle back to roughly the established market ranking."


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