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Wednesday, May 11, 2011


Mick Hocking to present opening keynote at Develop in Brighton– 19-21 July 2011

Sony Computer Entertainment’s Vice President Mick Hocking will reveal whether it’s a happy first birthday for 3D gaming on PlayStation 3 during a keynote presentation at the Develop Conference in Brighton. Hocking’s address - The Stereoscopic 3D Experience: The First Year of 3D on PlayStation 3 - will take place at the Odeon Brighton cinema in full HD stereoscopic 3D and open the third day of the conference on Thursday 21 July.

Develop delegates will hear about the transition from promoting 3D gaming to actually delivering the experience into people’s homes, as well as tales about what can go wrong with 3D content and a glimpse into the future to see how new technologies may shape the 3D gaming experience in coming years.

“I’m really looking forward to giving this keynote at Develop. I’ll be doing a 3D post-mortem from Killzone 3, and also showing how we implemented 3D as an advanced post effect in SOCOM 4 . I’ll look at how we used a 2D camera for 3D augmented reality in EyePet Move. Actually being able to show these on a big screen with surround sound will make all the difference for the audience,” commented Mick Hocking.

Hocking is in charge of the WWS Stereoscopic 3D team and is Vice President for the Studio Group which includes London Studio, Evolution Studios, Studio Liverpool and BigBig Studios. The Stereoscopic 3D Team has been pioneering 3D game development for the last two years, drawing upon their wealth of previous experience working with high end 3D simulators for F1 and Flight Simulation.

The Develop Conference in Brighton celebrates its sixth birthday this year and promises a stellar line up of speakers, sessions and socialising. Around 1,300 delegates from across the globe are expected to attend.
Registration is open at Early bird rates are available for one month only.

Notes to editors:

Mick’s Bio: Mick Hocking is the Vice President Studio Group for London Studio, Studio Liverpool, Evolution Studios and BigBig studios - part of the Sony Computer Entertainment Worldwide Studios group. Mick has been largely responsible for the creation and development of some of the PlayStations leading racing brands; notably the officially licensed World Rally Championship (WRC) series of games for the PS2 and latterly the multi platinum selling and award winning MotorStorm franchise for PS3. Mick is also the Director of the WorldWide Studios 3D Team that looks after the development of 3D games across all of Sony’s Studios and is working to maintain SONY’s place at the forefront of 3D entertainment. Mick is also responsible for the Academic partnership between Sony and Academia throughout Europe.

Mick was a founding member of Evolution Studios, holding the positions of Director of Development and ultimately Managing Director. During this time he oversaw the operational running of the studio and worked in both publisher and licensor relations, helping to create and drive over 4million sales of the WRC series. Mick was instrumental in the formation of BigBig studios in 2000 which went onto develop the ground breaking PSP launch title - Pursuit Force and most recently the critically acclaimed MotorStorm: Arctic Edge.

During his career, Mick has won awards for the creation and development of key artificial intelligence based gaming systems (WARGEN) for PC flight simulations - EF2000, F22-ADF and Total Air War. WARGEN went on to be licensed by the Royal Air force as a training aid and instruction tool.

About the Develop Conference:

The sixth Develop Conference will take place at the Hilton Metropole in Brighton, UK, from 19 - 21 July 2011. It attracts around 1300 game developers from over 20 different territories and has become firmly established as the leading conference in Europe for games developers. Delegates can apply for conference passes at:

Delegates can purchase one, two and three day passes to Develop priced at£330,£565 and£680 respectively. Early bird rates are£275,£450 and£525. Audio track passes are£280 (£225 early bird). Indie Dev Day passes are£75 (£50 early bird).

Evolve focuses on how to develop games for new and emerging platforms, new technologies and new markets like social and casual gaming. It opens on Tuesday 19 July then continues with individual sessions within the main conference programme on Wednesday 20 July, which are cross-discipline and have a more general appeal.

Indie Dev Day the new day-long conference and networking event running alongside Develop is designed for established independent studios, new start-ups, wannabe indies, freelance developers and students. The sessions will complement the brand new Indie Dev Showcase: a dedicated area within the Develop Expo (20 - 21 July) featuring some of the exciting and new indie projects currently under development.

Games:EDU is a one-day conference taking place on Wednesday 20 July alongside Develop, which brings together the UK's foremost educators from across all disciplines to connect directly with developers and games producers, to exchange ideas and perspectives.

About Tandem Events:

Tandem Events has over 20 years of experience in organising market-leading exhibitions, conferences and events across a number of industry sectors, including Develop and Evolve in Brighton, Evolve in London, Develop in Liverpool, Games:EDU, Games Marketing Forum and Games Grads.


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