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Wednesday, January 28, 2009

True HD 3D Sony's Secret Weapon

On December 1-2nd 2008 Unicomm, LLC hosted a very important conference that will change they way we view media. It was the 3D Entertainment Summit 2008 located in Los Angeles, CA.

This premier event enable corporate suits to deliver panel discussions defining business models and creative technique, 3D presentations of trailers, videogames and never before seen sneak previews of test footage and technology demonstrations. More than 400 leading members of the 3D industry ecosystem and press from U.S., Canada, France, United Kingdom and Japan.

Notable attendees included:

-Bob Dowling
Conference Chairman

-Jeffrey Katzenberg
Chief Executive Officer, DreamWorks Animation SKG

-Mark Zoradi
President Walt Disney Studios Motion Pictures Group

-Jim Cameron

-Sandy Climan
CEO 3ality Digital, LLC

-James Dix
Vice President Equity Research Media & Entertainment, Wedbush Morgan Securities

-Buzz Hays
Senior Producer, Sony Pictures Imageworks

-Andrew Oliver
Co-Founder & C.T.O., Blitz Games Studios Ltd.

Sony alongside with RealD 3D, Avid, 3alitydigital, Pace, IMAX, NEC, Virtual Images and Dolby 3D are making huge strides with 3D cinema technology. Sony has recently released a Single-projector 3D adaptor for Sony 4K Projector late last year. Sony's new adaptor uses the full height of Sony’s 4K imaging device, with the ability to display full 2K images for the left and right eye simultaneously and in parallel, from top and bottom.

So what does this have to do with the Sony PS3? The PS3 is a modern day version of the Trojan horse. What do I mean you ponder? Will as you can see Sony has a heavily invested interest in Blu-ray technology even though sales of Video Games eclipse DVD/Blu-ray in 2008. According to reports, Blu-ray sales will see an increase of double the sales in 2009. For 3D movies to make the transition from movie theaters to our living room, the technology needs to be in place.

Currently they are over 19+ million PS3 owners with access to a blu-ray player burning current in homes all across the world. With 3D movies adding additional cost to overall production the movies studios need to make their money back. At this year CES 2009, 3D was the rave most importantly 3D HD Television displays.

With 3D Television sets already on the market and building steam. Blu-ray is one of the only media storage device that will help usher in 3D movies in our living rooms. They are currently 29 big budget 3D movies slated for 2009-2011.

In December 2008, Pioneer Corporation unveiled a 400 GB Blu-ray disc, which contains 16 data layers, 25 GB each, and will be compatible with current players after a firmware update(PS3). A planned launch is in the 2009-2010 time frame for ROM and 2010-2013 for rewritable discs. Ongoing development is under way to create a 1 TB Blu-ray disc as soon as 2013. Movies will capitalize on the massive storage space of Blu-ray at first and True HD 3D will be part of the process.

So lets review, Big Budget 3D movies are right around the corner(check), 3D television HD sets are on the market now and building steam(check), Blu-ray storage space will be increase just in time for big budget movies(check), and most importantly there is about 25+ million blu-ray players including Sony PS3 in homes around the globe(check).

Once 3D movies land on blu-ray, video games will only soon follow. Andrew Oliver Chief Technology Officer and Neil Schneider President & CEO of Blitz game Studios has confirm that Sony "Fully intends" to support stereoscopic 3d gaming and Blu-ray for the Sony PS3. According to Neil Schneider "The best part is console support will only need a bios to work, and we are told that the ability to add this capability via bios may be unique to Sony PS3 versus other console solutions". This is evidence that with a single firmware update Sony can make all PS3s True 3D HD players for movies and games.

Being that firmware update 3.0 will land sometime this year can we expect to see 3D in firmware 3.0?


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